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    • 8 Music Marketing Myths

Tell, Don’t Show: Why Word of Mouth Remains the Most Reliable Marketing Strategy for Developing Cult Listeners

The music industry operates on the fundamental misconception that more exposure leads to more committed listeners. Artists chase algorithmic placement....

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The Story Isn’t About You: Why Most Music Artist’s Backstories Fail to Generate Listener Connection

Every artist is told to ‘tell their backstory’ to connect with their audience. But most artists tell their story the...

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“But They Sound Like I Do”: Why Targeting The Fans of Similar Artists Does Not Lead to Long-Term Growth

This is a common assumption in the music industry. At first, it sounds perfectly logical: Your music resembles another artist’s...

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“Pre-Save My Song”: Why Promoting ‘Music-Forward’ in Today’s Social Climate Is Ultimately Ineffective

Every "check out my new song" post dies the same death. The listener scrolls past without a second thought. The...

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