The music industry is measuring the wrong metrics.
It’s no wonder why audience growth feels unpredictable.
For decades, the music industry has relied on shallow indicators of success—likes, impressions, playlists and streaming data. But these metrics cannot measure emotional resonance—the true precursor to listener behaviour. Without understanding how emotional resonance affects the audience, growth becomes as good as guesswork.
ListenPath exists to change that.
We are currently building the next frontier of music strategy—where audience growth is guided by behavioural research, biometric immersion testing and an understanding of how listeners actually respond.
Instead of viewing your audience through surface-level data, you’ll gain a behavioural map of what truly drives them. You’ll know which emotional buttons to press—and when—to generate real outcomes: more listeners, more sales, more loyalty, more impact.
Growth will no longer feel out of your control.
With our insights, growth becomes something you can shape—intentionally, precisely and repeatedly.
You will no longer chase success—you will engineer it.
Because when you understand what your audience feels, you control how they respond.
When music fails to resonate, it’s is often not because the song is bad. It’s because it was marketed to the wrong audience or misaligned with the listener’s psychological state.
We are here to fix that. We want to give the industry something it has never had: a reliable, behavioural lens through which to make creative and commercial decisions.
All ListenPath services are powered by a proprietary psychological framework for understanding audience connection. This methodology has been tested across the music industry from independent artists to major label acts, was the foundation of a best-selling book and used in multiple private music business courses at Harvard University.
Our services:
• Music Behavioural Strategy Consulting
One-on-one or team-based consulting sessions for music artists and labels, built on our Listen Path methodology.
• Immersion Testing for Upcoming Releases (Coming Soon)
Biometric testing using industry-leading tools to measure moment-by-moment listener immersion and emotional resonance before a song is released.
• Advanced Market Research & Compatibility Testing (Coming Soon)
Identify not just who is listening, but why. Discover the segments most compatible with your sound and story—and how to reach them.
• In-Depth Training & Educational Resources (Coming Soon)
Expand your team’s understanding of listener psychology and behavioural strategy with our upcoming training programs.
We currently offer strategy consultations, with our full research suite launching soon.
If you work in music—and care about growth—you’ll want to pay attention.
Questions? Email jayson@listenpath.com
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