The myths lies end here.
For too long, you have been sold empty promises: quick hacks, vanity metrics and strategies that leave you exhausted and no closer to the audience you deserve.
It is time you saw the truth about what actually creates long-term audience connection.
Get your free copy here
Includes the PDF and audiobook version.
No more being led astray.
Everywhere you look, someone is ready to sell you another ‘secret’ to market your music.
Fix your ads. Chase playlists. Post more content. Go viral. Release faster.
The problem is not that you are not trying hard enough. The problem is that much of what passes for music marketing advice was never designed to help you in the first place.
Real growth is built on science.
Your music is the deepest offering you can give the world.
It deserves to be treated with respect.
But these marketers are reducing your most precious creation into a disposable commodity.
And science shows that they are wrong.
In this guide, I dismantle these eight myths:
Targeting Fans of Other Artists Is a Shortcut to Growth
“If your music sounds like another artist, the fastest way to grow is to advertise to their fans.”
Playlisting Is an Efficient Way to Gain New Listeners
“Getting your music on playlists is the fastest way to grow.”
Indiscriminate Audience Targeting Is Effective
“Growth is a numbers game. Run ads, get your music in front of enough people and some will stay.”
Better Ads Will Fix Your Lack of Results
“If your ads are not bringing listeners who stay, the problem is your ads. You just need to learn how to make them better.”
Posting Constantly Is the Only Way to Stay Relevant
“You must post every day, or people will forget you.”
Going Viral Is the Ultimate Goal
“If you can just find a way to go viral, your career will explode.”
Music Can Only Be Promoted Shortly After Release
“You must not waste a song’s promotion opportunities, for there is only a certain period of time that you can promote it before its value is gone.”
Albums Are Dead, Singles Are the Future
“Testing the market through singles is the smartest way to grow. Albums are old-fashioned and obsolete.”
Each myth is dismantled with scientific research.
I want to show you that what passes for “music marketing advice” today is often nothing more than manipulation. It is a desecration of what music truly is.
I am here to strip their lies of power, so you will never again betray your music by forcing it to serve shallow metrics instead of the deeper connection it was made to create.
And it is yours. For free.
I want to give you the guide (and the audiobook version) completely free.
No credit card needed. No hidden upsells. Nothing.
All I need is an email to send it to.
I am sick of watching artists be misled—wasting their money, their time and their confidence.
If this guide helps even one artist step away from that deception and instead use their music to genuinely improve the lives of their listeners, then that alone makes this all worth it.
About the author:
Jayson John Evans is a best-selling author that has consulted for and worked with artists and institutions such as Fetty Wap, IDK, RA the Rugged Man, 24kgoldn, Harvard University and various major record labels.
© ListenPath 2025
Questions? Email jayson@listenpath.com